As far as the theories and implementation of advertising and public relations through social media I am as green as they come and am still trying to find found to stand on. But as far as principals go for dealing with the customer through social networks, the personal touch as apposed to an intrusive marketing strategy seems to be the best fit. Topics discussed were that social networks are tight knit, thus calling for personal HR and PR people to man social network pages to discuss and help consumers with questions and problems. So basically the relationship created and maintained with the costumer is more important the technology it self.


The functionality of you wall for a new era of press releases was a concept I could grasp on and seemed effective. Post immediate testimonials and quick updated news while being able to give and respond to your public. The largest concern the book discusses is that of building relationships and repeat business.