Category: Class Work


Chapters 17 and 18

Timing of the release of information- building relationships with bloggers who have the power to release information to a wide verity of users is a risk dependant on trust and contracts. You can give outlets first release but do not give them the information before the release date without an agreement in writing concerning release date and time. We were fortunate to have complete control using RVL’s website and facebook page we were able to present information to the public at the times when we wanted. We also made business cards that were passed out to participants so that they could release their contest info to their independent groups. This and the publicity by releasing contest info over the course of a month helped created quite a buzz. Although it is hard to measure the success of Internet 2.0 we have measurable data with site hits, votes generated for contestants, and facebook likes/friend adds. Constantly monitoring this and the finial number of views for the released grand prize video, in addition to the comparison of site activity before and after. Will give us a relatively good representation of what type of interest we created in RVL.

 

Advertisements

Chapters 15 and 16

The book addresses the way marketing communications (that are person to person) are veering off its designed path and merging with and becoming more customer service. During the process of promoting River Valley Leader we have pushed a contest that will pit local musicians talents against one another for a prize. I have personally gone to every local music venue I could find and get the word out and although I was unable to get every act I wanted to participate in the contest through discussions it was very evident that many fans and other bands plan on supporting their counterparts that they perform with. Developing these relationships is very important in reaching a previously untapped audience also getting front streets music director involved and having people willing to support their friends got them to the site and allowed them to see its advantages. The mug shot section on the site enthralled most people and seems to be the thing that’s most likely to get this demographic to return to the site even after the voting ends. Also allowing them to vote multiple time will keep them coming back and maybe draw their attention to other tings RVL has to offer and even if we only develop 100 new viewers through this contest the time we took to talk to the consumer will make them more likely to be dedicated readers/viewers.

 

Assignment #2 Chapters 11-12

As far as the theories and implementation of advertising and public relations through social media I am as green as they come and am still trying to find found to stand on. But as far as principals go for dealing with the customer through social networks, the personal touch as apposed to an intrusive marketing strategy seems to be the best fit. Topics discussed were that social networks are tight knit, thus calling for personal HR and PR people to man social network pages to discuss and help consumers with questions and problems. So basically the relationship created and maintained with the costumer is more important the technology it self.

 

The functionality of you wall for a new era of press releases was a concept I could grasp on and seemed effective. Post immediate testimonials and quick updated news while being able to give and respond to your public. The largest concern the book discusses is that of building relationships and repeat business.

As far as our group Spree works for RVL and has enlisted the use of the facebook wall to deal with relationships and questions of RVL’s costumers/viewers utilizing the close-knit groups in a social network RVL can create and maintain positive relationships with the community.

 

The facebook wall is also a good place for the release of information not only does RVL post links to their current articles but we have also used it to push our contest, which we hope, will generate buzz and awareness of both RVL and the contest itself. We also use more traditional methods of handing out flyers but with a new school twist implementing our QR code links. RVL said they hope to get a larger college age following and using the QR codes is a way we hope to get them interested at least enough to view our promo videos.

 

We also try to effectively use video in our releases we have a teaser video with almost no information which will hopefully draw people to our more detailed contest video. We feel by showing adds in this way we again can reach out to the desired demographic expressed by RVL. So with the combination of old and new tactics we hope to reach the goal we originally set with the client.

Sounds of Silence

The air conditioner has a slight hum and you can hear the air as it runs over different objects

The keys of the keyboard as they carry a melodic pattern of soft clicks

Clothing as it rubs against the arm of the seat

The slight hum of space resembling the sound on a recording under 15hz

Tapping of a finger agents a solid surface

Low grumblings of people talking in the distance

Cars engine revving

A phone vibrating

Chair moving across floor

Mouse click

Metal making contact from push open door

Footsteps on hard surface

Muffled conversation

Metal making contact from push open door

Footsteps on hard surface

Car door opening and closing

Pins on a key as a key is put into car ignition

Car engine starting

CD player sorting discs

Tiers contacting pavement

High-pitched beeping gets progressively faster seatbelt warning system

Clicking turning signal

Sound of accelerating rpm’s

Wind rushing over car body

Turning signal clicking

Sound of stick putting car in park

Key leaving ignition door opening

Footsteps on hard surface

Door opening by use of key

Tiny foots steps on linoleum and panting

Bags contacting countertop

Chair being drug across carpet door being unlocked and opened

Distant engine noise and traffic

Metal forcefully contacting metal followed by less violent points of contact

Car turning off multiple metallic doors closing

Loud excited conversation

Wind whistling through the trees

Slight sound of metal scraping hard breathing tiny points of metal contact

Inner monologue deluding outside noise

Music played at moderate level in the distance

Laughing in the distance

I find most of my listening is interrupted by intrapersonal communication. Drawn to thoughts that silence/noise is music and the performance of John Cage. His 1952 composition 4’33”, three movements of which are performed without a single note being played the composition is to be perceived as the sounds of the environment rather than merely as four minutes and 33 seconds of silence. This also brings in the bodies physical reaction to sound with venue in question. Sony recently put on a concert where the band was performing on a soundproofed stage and ran audio through the audio board directly to headphones the audience was wearing, the outcome was good reviews from the audience but there was more then a noticeable lack of movement during the show. Are our minds conditioned to respond different to physical touch, variations on sound quality, or is it just hesitation to new experiences. In the end silence as it consists of the noises of our environment is the foundation to audio creation and should be use in all projects. Nat sound should only be removed from something if it is the direct intention of the projects creator to put the audience in an uneasy setting, such a technique can be successfully in a horror story for creating suspense or tension.  Is this the point of this experiment or just the ramblings of a wandering mind? Nonetheless this is a constant “sound” I hear and does contribute to my own personal noise.